I’m concerned about Amazon Basics. Are you?

I’ve become increasingly troubled by “AmazonBasics.”  Amazon is the ultimate admin to all of our sales metrics and ASIN listing data.  Are you building a brand or business case for them to simply take? There is a good chance you are!

They can do more than you or I can on their own site.  Once they see a hot seller, what will stop them from going directly to China and become your biggest competitor?

I’m a free market guy, but is Amazon playing by the same set of rules they enforce on their vendors/sellers? How do they get reviews so quickly (do they delete bad ones?).  I’m seeing a ton of “Vine Customer Review of Free Product” actively to kick off their new product listings.   They charge their vendors thousands of dollars per ASIN for this program. Example:  AmazonBasics Pillowcase… linky

Unfair? Well, it is hard for me to understand how a product (see above link) launched four weeks ago (as of this post) already has 20 reviews and an average rating of 4.4 stars.

Additionally, I have seen special product ad placements normal vendors do not seem to have the same access to.  Also other special deal pages, better listing optimization, etc.  I will start to take screenshots as I find them.  Share with us what you have seen.

I’d love to hear your thoughts?

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CLICK HERE to see the new arrivals of Amazon Basics products.

New products Amazon private labeled I’ve never seen before: Pillows/bedding, electric housewares (coffee maker), cutlery, pots/pans, coolers, safes, pens (watch out Bic? lol)

 

 

 

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